If you’re an independent software vendor (ISV) that relies on free trial completions, then you know the value of enabling prospective customers to trial your application or platform. You can talk about the benefits of your software all day – but enabling the customer to actually get their hands on the product and put it through it’s paces is what proves the value of your solution. Which is why you likely offer a free trial on your site, enabling everyone to try before they buy.
But you have a problem – a large percentage of the people coming to your site and clicking “Free Trial” don’t ever actually begin their trial. And there’s a reason for that.
Downloads & installs.
Optimizing the Free Trial Process by Eliminating Downloads and Installs
One of the biggest reasons that people who indicate interest in a free trial don’t begin those free trials is because they drop off once they’re asked to download an .exe and install the trial version of the software. Maybe they just don’t have time. Or maybe they downloaded it but experienced an issue during the install. Either way, they didn’t get to experience your solution – which means you missed out on a sale.
Immediate Access with Virtual Application Delivery
The good news is, it doesn’t need to be this way. Even if you don’t have a web-based application, you can easily give your prospects immediate access to the full desktop version of your application, from the browser, with Cameyo. Our virtual application delivery platform enables you to deliver your Windows-based applications to potential customers without any download or install required.
Web-Enable Your Applications with Zero Development Costs
Better still, with Cameyo you can provide access to your application to any potential customer, regardless of what OS or device they use. And this doesn’t apply only to the free trial. If you’ve been looking to web-enable your solution but haven’t been able to swallow the high cost of redevelopment, Cameyo makes your application available to any user, on any device, with zero development costs.
But don’t take our word for it. Check out our latest case study where ClockOn, a leading HR software provider in Australia, automated their entire free trial process with Cameyo to provide immediate access to their software on any device. With Cameyo, ClockOn experienced a 166% increase in Free Trial completions, and a massive 700% increase in engagement during those trials.